Last Updated: 11/14/2025
This Privacy Policy explains how West Coast Roofing LA (“we,” “us,” or “our”) collects, uses, shares, and protects personal information when you visit our website, contact us, request a quote, schedule service, or opt in to receive SMS/text message communications.
We comply with the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), as well as federal laws including the Telephone Consumer Protection Act (TCPA) for SMS marketing.
By using our website or providing your information, you agree to this Privacy Policy.
1. Information We Collect
We collect the following categories of personal information:
A. Personal Identifiers
- Full name
- Email address
- Phone number (including for SMS/text marketing)
- Address
- IP address
- Online identifiers
B. Commercial Information
- Service history (roof inspections, repairs, replacements, quotes)
- Inquiries and communication logs
- Scheduling information
C. Internet or Device Activity
- Browsing history
- Pages visited
- Clickstream data
- Form interactions
D. Geolocation Data
- Approximate location from IP address
E. Payment Information
- Only processed via secure third-party payment processors; not stored by us
F. Inferences
- Service preferences and interest categories
We do not collect or use sensitive personal information for the purpose of inferring characteristics.
2. How We Collect Information
- Directly from you: Web forms, quote requests, scheduling requests, SMS opt-ins, phone calls, and emails.
- Automatically: Cookies, analytics tools, and tracking technologies.
From third parties: Advertising networks, lead generation platforms, referral partners, home-services marketplaces.
3. How We Use Your Information
We use your data to:
- Provide and manage roofing services
- Schedule inspections and appointments
- Respond to inquiries
- Process payments
- Improve our website and advertising
- Send service reminders and administrative messages
Send marketing SMS/text messages with your express consent
No personally identifiable information will be shared with third parties/ affiliates for marketing/promotional purposes.
4. SMS/Text Message Consent & Use (TCPA & CTIA Compliance)
By providing your mobile number and opting in, you agree to receive recurring SMS/text messages from West Coast Roofing LA.
If you opt in to receive SMS/text messages:
- You will receive recurring text messages from West Coast Roofing LA at the number you provide.
- Messages may include promotions, service reminders, scheduling updates, or follow-ups.
- Consent is not a condition of purchase.
- Message and data rates may apply.
- You may opt out at any time by replying STOP.
- For help, reply HELP.
We store proof of your SMS consent to comply with federal law (TCPA).
5. How We Share Information
We may share personal information with:
A. Service Providers
(under contracts forbidding them from selling your data)
- SMS/texting platforms
- Email or CRM providers
- Advertising networks
- Payment processors
- Analytics platforms
B. Legal or Safety Reasons
- To comply with laws or legal proceedings
- To protect against fraud or security threats
C. Business Transfers
- If we merge, acquire, or sell assets
We do not sell personal information.
We may “share” personal information for cross-context advertising as defined under CCPA, which you may opt out of.
6. Your California Privacy Rights
As a California resident, you have the right to:
• Right to Know
Request disclosure of personal information collected about you.
• Right to Delete
Request deletion of your personal data (subject to legal exceptions).
• Right to Correct
Request correction of inaccurate information.
• Right to Opt Out of Sharing
Opt out of data sharing used for targeted advertising.
• Right to Non-Discrimination
We will not treat you differently for exercising your rights.
To submit a privacy request:
info@westcoastroofingla.com
(818) 337-1030
We may request identity verification.
7. Cookies & Tracking Technologies
We use cookies, pixels, and tags for:
- Analytics
- Advertising
- Site functionality
You may disable cookies in your browser, but certain features may not work properly.
8. Third-Party Advertising
We may use:
- Google Ads
- Meta (Facebook/Instagram) Ads
- Retargeting tools
These third parties may collect information through cookies or pixels according to their own policies.
9. Data Retention
We keep personal data only as long as necessary to:
- Provide services
- Comply with legal obligations
- Maintain SMS consent logs
10. Security
We use reasonable safeguards to protect your data, but no system is 100% secure.
11. Children’s Privacy
We do not knowingly collect information from children under 13.
12. Do Not Track Disclosure
We do not respond to browser Do Not Track signals.
13. Updates to This Policy
We may update this Privacy Policy. The “Last Updated” date reflects the latest version.
14. Contact Us
West Coast Roofing LA
info@westcoastroofingla.com
(818) 337-1030